Transform boring vacancies into enticing pages
Are you tired of those soporific job pages, too? Employees have plenty of choice these days, so companies need to do their best to stand out with enticing work-at-home websites. On this page, we discuss tips from Daniëlle van Haaften - van Dusschoten, owner of Recroot, who developed an appealing work-at-home concept on Plate's multisite structure.
So, why is such a dazzling work-at-home website so important, and what are the ingredients for the perfect job page? It's all about mixing catchy text, speaking quotes, flashy visuals, photos and videos. That's how to create a job page that really rocks! A flexible CMSis your best friend in this regard, as it allows you to freely create great pages that entice visitors and present your business as THE place-to-be.
Why a career website?
A separate career website is crucial to successful talent recruitment. It creates a clear platform for all your recruiting activities and ensures that applicants see content that is fully tailored to their needs. Moreover, it improves the findability of your job postings in search engines and helps build a strong employer brand. In addition, sharing authentic stories positively impacts the engagement and pride of your current employees.
We'll start with navigation. Because you are posting jobs on a specific work-by website and there is no other (corporate) company information on it, you can use the entire menu bar to navigate visitors as well and quickly as possible. Below you can see some images and below them the accompanying explanation.
As soon as you enter the homepage, you will immediately see a button that says "View Jobs. If you click this, you will get an overview of the vacancies. Next, you click on a vacancy. This job detail page is the most important page of all, since traffic often comes in here directly from an advertisement, for example. On this page you can see the most important information, such as the location of the job, the salary and the number of hours, right at the top.
After seeing this information, are you interested? Then the big "enticing" begins. As soon as you scroll down, a 'secondary' menu appears (which remains continuously visible at the top) to quickly navigate through the information. Of course, a large 'apply' button is also visible. On the left side, the recruiter's contact information remains, in case you have any questions.
See how well thought out the structure and navigation is? Everything is designed to convert the right people quickly.
Entice with content
Too much text is boring right? We will keep this section short because we are going to show you how to visually shape the content of a job posting with video, photo, visualizations, quotes and more. This suddenly makes the job posting much more tangible and attractive.
Customization with the convenience of the standard
At Plate, we understand that creating a distinctive and attractive work-at-home website is important for businesses. That's why we offer the ability to develop a feature-rich template on our extensive multisite structure that allows you to put together custom-looking work-at-home websites with the ease of a standard template, without programming. We call this concept "custom with the ease of standard.
Such a template offers a wealth of opportunities to personalize your website and adapt it to your brand identity. With Plate you can define complete color sets, so your website will always be in line with your company colors. There is also extensive font integration, so you can choose the typography that best suits your brand.
In addition, Plate offers all kinds of shape and style options, so you can fully customize the look and feel of your work-at-home website. All this is made possible by an intuitive and user-friendly interface, allowing you to make adjustments easily without any technical knowledge.
Be inspired by the conversation above and discover how Plate helps partners like Recroot develop impressive and effective work-at-home websites, where customization and ease of use go hand in hand.
Want to know more?
Are you ready to distinguish yourself as a partner with an attractive and effective "working at" concept? Make the switch to a platform that takes your recruitment activities to the next level! With a flexible CMS, better navigation, enticing content and a focus on the application process, this template will help clients present themselves as the place to be. Contact us now and find out how we can help you.