The Pitfalls of a Headless CMS for Multi-Site Applications

Managing multiple websites or platforms can feel like playing chess on several boards at once. Factors such as flexibility, ease of use, security, and brand consistency play a major role in this. Traditional content management systems (CMS) often fall short because they are designed with a 'single site' vision. The promise of a Headless CMS is greater flexibility. But does it deliver the desired results for multi site management? Read our analysis.

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Why is multi site more complex?

Yet, it's not as straightforward to assume that a Headless CMS is necessarily the right solution for organizations wanting to centrally manage multiple sites. Just as you can't easily transform a traditional CMS with a few plugins into a multi site CMS.

To search for the best solution for your situation, it's important to clearly understand the problem. Fundamentally, multisite addresses two challenges: management of multiple sites (Multi Site Management) and management of content across one or more websites (Multi Content).

infographic headless CMS for multisite purposes

Complexity of Multi Site Management

One of the core advantages of a Headless CMS is the ability to flexibly manage content through APIs. This is great for companies that want to be agile and adapt to the changing technological landscape. However, where it sometimes falls short is in holistically managing multiple channels, which is crucial for effective multi site management. Let's delve deeper into considerations when choosing a Headless CMS for multi site management:

Which CMS should you choose for multi site? Traditional, headless, or specialized?

The choices are abundant. So, we've lined up the pros and cons for the specific application of multisite.

Traditional (e.g. Wordpress)


  • Rich set of plugins and strong community support.
  • Widespread knowledge and established best practices.


  • Potential dependency on developers for advanced features.
  • Potential security risks due to the use of multiple plugins.

Headless (e.g. Contentful, Strapi)


  • Exceptional flexibility in content distribution.
  • Capability for customized and unique content models.


  • Potential higher initial costs and licensing fees.
  • Potential lack of intuitive features specifically for multisite management.

Plate as a Multi-Site CMS

At Plate, we have a complete multisite solution ready for you. With a multisite from Plate, you manage all the websites within your organization efficiently and effectively from a central location. No more maze of CMSs and separate maintenance agreements, but one platform for your sites. We have now done more than 100 multisite implementations, and we have incorporated all the experience and knowledge gained into our platform.

Hosted Software

Plate is a hosted multisite CMS that runs on the stable AWS platform. You don't have to configure anything manually, and we automatically take care of updates, backups, and scaling server capacity. Since Plate is a SaaS (Software as a Service) platform, we ensure high uptime and security for your multisite solution and continue development based on an annual roadmap.

Multisite experts

With many CMS providers, the multisite functionalities are somewhat of an afterthought. With Plate, it's the core of what we do. Without having to make customer-specific adjustments, our smart software and CMS expertise allow us to deliver advanced multisite and multicontent projects with a relatively short lead time.

👇 A selection of our > 100 multisite implementations.