There are several reasons why it is important to know the return on investment (ROI) of content. First, it helps determine the effectiveness of your content marketing strategy. Knowing how much money you've spent on creating and distributing content and how much money it generates will help you determine if your strategy is profitable. This can help you better manage your marketing budget and decide where best to invest in it.
In addition, measuring the ROI of content can also help you achieve your company's goals. For example, if you want to grow and acquire more customers, it is important to know if your content is actually contributing to these goals. By measuring the ROI of your content, you can see if you are on the right track to achieve these goals and possibly make adjustments if necessary.
Finally, measuring the ROI of content can also help increase the value of your brand. Demonstrating that your content is profitable and contributes to the company's goals can increase the value of your brand in the eyes of customers and investors alike.
In short, measuring content ROI is important because it helps determine the effectiveness of your content marketing strategy, achieve business goals and increase the value of your brand.
Check out this video for a step-by-step guide to measuring Content